Telfar brings NYFW to every New York.
TASK: Create a social-first campaign that makes Telfar the most talked about brand at next year’s New York Fashion Week.
INSIGHT: There’s 7 New York cities in the US that never get talked about, and there’s fashion-forward Telfar lovers living in them.
IDEA: We celebrate NYFW 2024 across the country by dropping a social series of Telfar-fitted fans interviewing each other in every New York in the US. The NYFW series and fan-made interviews will stream live all week long on Telfar.TV.
New York Mountain, CO
New York Mountains, CA
New York, MO
New York, TX
