Spotify lets people overhear juicy audiobook plots like real gossip.
TASK: Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks.
INSIGHT: People love listening to what's going on in other people's lives because other people's lives sound way more interesting than theirs.
IDEA: We record a series of audio content for Spotify Audiobooks that briefly summarize books, but script them in a way that makes it seem like listeners are overhearing two friends gossip.
RADIO SCRIPT
(:15)
SFX: White noise of an airplane, seatbelt sign chimes as boarding has ended. Two women gossip in the background.
Woman 1: And then, sis told her mama that a girl at her middle school soaked her tampon in tequila!
Woman 2: What the–?! Oh, hell naw.
Woman 1: For real! And the girl got so drunk from it that she had to go to the hospital!
Woman 2: What happened next?
Woman 1: Girl, I don’t know. I still ain’t finish the audiobook yet.
Woman 2: What’s it called?
Woman 1: Seven Days in June by Tia Williams! They got the whole thing on Spotify!
Woman 2 pulls out her phone.
Woman 2: Well, I know what I’m gonna be listening to on this flight.
