Now serving drive-thru comedy.
TASK: Come up a new product for Burger King and a headline-grabbing way to launch it.
INSIGHT: If there’s anything drive thru customers hate, it’s waiting in line.
IDEA: To make the wait an attraction itself, we’re dropping $5 tickets in the Burger King app for 5-minute comedy sets by famous comedians that people can only see in select drive-thru lines.
