Liquid Death drops upcycled guitar strings.
TASK: Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance.
INSIGHT: Liquid Death cans and guitar strings share a key ingredient—aluminum. which can be recycled an infinite number of times.Â
IDEA: Liquid Death partners with Guitar Center string recycling centers to launch Thrash Treasure guitar strings. Fans can trade in Liquid Death cans for a free pack of guitar strings, or simply purchase a pack in-store.
