Reporting the funniest forecasts ever.
TASK: Come up with a data-driven idea to get people to think of Accuweather as the go-to weather app.
INSIGHT: Millennial and Gen Z social posts are 79% more likely to include or reference meme content than those of their Boomer and Gen X counterparts.
IDEA: We use memes to help younger millennials and older gen z generations better contextualize weather forecasts in comedic ways.
FORECAST ICONS
High Winds
Flash Flood
Sunny
